However, the media strategy and advertising creative must be native to the platform. Unlink the broad marketing channels; Pinterest ads work very well for specific industries, such as Home, Gardening, Crafts, and other highly visual products that may have a DIY culture around them. A media buyer and a social media manager are both roles related to advertising and marketing, but they have different areas of focus and responsibilities. This article will focus on programmatic media offered by social platforms like Facebook, TikTok, or Google ads.

Average Media Buyer Salary

A Facebook media buyer is responsible for deploying ad creative across all Meta advertising channels, including Facebook Ads Platform, Instagram ads, Audience networks, Whats App, FB Messenger, and more. The average salary for a Media Buyer in United States is $75,900 per year. Entry-level positions (Junior Level) start at $45,540 – $60,720, while experienced professionals (Senior Level) can earn up to $91,080 – $136,620. Media Buyer roles in United coding jobs States represents an exciting professional pathway in United States. Based on a standard 40-hour work week, Media Buyers in South Africa typically earn between $10.18 and $13.77 per hour per hour.

Highest paying states for media buyers

First and foremost, it offers a dynamic and exciting career in the fast-paced world of advertising and marketing. Additionally, unlike some marketing roles, media planning is often directly correlated to a company’s revenue, meaning your job will most likely be safe during an economic downturn. Purchasing ad space on Pinterest is very similar to other digital media platforms.

Snapchat for Businesses

• Based on a standard 40-hour work week, Media Buyers in Malaysia typically earn between $13.24 and $17.91 per hour per hour.
• Hourly wages range from $20.00 to $32.80.Salaries and wages depend on multiple factors including geographic location, experience, seniority, industry, education etc.
• One of the hottest new ad platforms for 2023 is TikTok; with a large amount of ad inventory, many brands have been shifting some of their advertising budgets to TikTok.
• In today’s digital marketing climate, media buyers are in high demand, so you must write a rock-star-level job description to attach a-players to your organization.
• Based on a standard 40-hour work week, Media Buyers in Vietnam typically earn between $8.95 and $12.11 per hour per hour.

Hiring the right media buyer can profoundly affect your business growth; here are the key steps to making sure you hire a good media buyer. When looking at a brand’s paid digital channels, Google ads have always had a giant slice of the pie with massive advertising inventory. The Google ads ecosystem, often known as “Ad Words,” includes traditional display and banner ads and search advertising, and you can even run YouTube ads from their platform. All media campaigns purchased from Meta are deployed through their platform known as the “Meta Ads Manager,” formerly Facebook ads manager. In more recent months, the role https://wizardsdev.com/en/vacancy/middle-javascript-engineer-react-node/ of Creative Strategy has also become more important when strategizing a successful paid media campaign.

What is the highest pay for Media Buyers?

• The highest-paying cities for media buyers are Burlington, VT, Boston, MA, and Seattle, WA.
• Similar positions to Media Buyer include Digital Media Buyer, Programmatic Buyer, Traditional Media Buyer, Advertising Specialist.
• Media Buyer roles in United States represents an exciting professional pathway in United States.
• Media buyers must deeply understand different media channels, audiences, and advertising capabilities.
• Here are the top destinations to find a new media-buying job and some secret digital marketing job boards.
• A media buyer’s average salary can range drastically based on the industry you are working in if you are working for an agency or are being hired by internal teams.

Working hours can change in light of the media platforms being used and the intended audience’s time zones. For instance, if a media buyer is trying to reach audiences around the world, they might need to work past normal office hours to make sure their campaigns are successful. In today’s digital marketing climate, media buyers are in high demand, so you must write a rock-star-level job description to attach a-players to your organization.

An early career Media Buyer with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of C$46,282 based on 31 salaries. A mid-career Media Buyer with 5-9 years of experience earns an average total compensation of C$49,143 based on 8 salaries. Media buyers are in charge of purchasing ad space or time on various media platforms such as TV, radio, print, or digital. If you ask yourself, “Do you need a degree to get hired as a Media Buyer job media buyer?” the short answer is No! As a media buyer coming on to a new account, their primary role will be to mix and match different audiences with creatives, landing pages, and more to find which campaigns, ad sets, and ads can scale profitably.

What roles are similar to Media Buyer?

Based on a standard 40-hour work week, Media Buyers in Egypt typically earn between $8.18 and $11.07 per hour per hour. Similarly, daily campaign results analysis by Nestle’s media buyers ensure that campaigns produce the intended effects, such as increased website traffic or higher sales figures. The ultimate goal of a media buyer is to create effective, cost-effective campaigns that reach the right audiences and drive business results. To summarize, a Media Buyer is a technical role responsible for deploying targeted ad campaigns to the right target audience. Their role involves strategizing, identifying target audiences, setting up campaigns, tracking and optimizing results, and creative testing and iteration. It is important to remember that hiring a media buyer comes with additional costs, such as your ad spend, sourcing, and creating high-converting  advertising creative.